Customer Insights Center at Munro Event Launch

Come join A2MAC1 and Munro as we celebrate our newly formed partnership! You'll have the opportunity to meet the teams, explore torn down vehicles firsthand, and walk away with insights on how this facility can support your benchmarking needs. Enjoy food, drinks, and hands on learning throughout the event.

March 25th, 2026 
9:00 AM – 4:00 PM

1140 Centre Road
Auburn Hills, MI 48326

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 Event Schedule

9:00 AM: Networking and Parts Display

11:30 AM: Value Presentation
11:40 AM: Lunch Provided
1:00 PM: Networking and Parts Display
3:30 PM: Value Presentation
4:00 PM: Closing

Hands-On Access to Four Torn-Down Vehicles

    Lucid Air

    Ford F-250

    BYD Shark

    Cadillac Escalade IQ

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    Munro and A2MAC1 are announcing a new partnership serving clients across the Americas. This partnership brings together world‑class engineering consulting expertise and the automotive industry’s most powerful data and benchmarking solution – empowering customers to move from insight to action with greater speed, clarity, and confidence.

    The partnership creates a uniquely differentiated value proposition by uniting evidence and explanation: A2MAC1’s scaled data and solutions validate market and performance trends, while Munro’s engineering specialists uncover the root causes and practical implications behind them. This combination significantly accelerates speed to insight, blending AI‑assisted discovery with rapid expert synthesis to shorten time to decision.


    Together, the two companies enable clients to advance seamlessly from benchmark to build plan – moving from understanding who leads and why, to determining what to change next and how. With a shared philosophy of cost and manufacturability first, the partnership delivers an integrated perspective on performance, cost, and producibility rather than isolated specifications.

    This collaboration elevates decision‑making by combining data breadth, engineering depth, and actionable, implementation‑ready recommendations. As a result, clients gain:

    • Faster competitive teardowns with quantified gaps and prioritized design and cost levers
    • Lower BOM and tooling risk through scenario modeling and process‑based recommendations
    • Portfolio decisions (trims, features, options) backed by market‑validated attribute and cost data
    • Improved supplier and make/buy strategies supported by hard benchmarks and
      manufacturability proof points

    Munro × A2MAC1 stands for one clear promise: Engineering Insights Powered by Data and
    Solutions – accelerating smarter, faster decisions across the product lifecycle.